The Focus Crossroads approach to Qualitative Research involves a combination of a dynamic full service team which encourages innovation, creativity, and always adheres to sound research performance. We have a dedicated field services department which ensures that no matter how difficult the target or unique the logistics of your project, we have the resources and experience to deliver. Strategically located Focus Crossroads has the capability of recruiting from a diverse sample universe and provides a qualitative experience which is unmatched.

Qualitative Servicesshutterstock_44522278

  • Focus Groups & Mini-groups
  • In-Depth/One on One Interviews
  • Ethnographic Studies
  • Computer Usability Labs
  • Online Bulletin Boards and Focus Groups
  • Taste Tests, Product Development Clinics & Concept Testing
  • Mystery Shopping & Shop Alongs
  • In-house recruiting center with over 40 work stations
  • Quick turn-around time and high show rates
  • Multi-cultural recruiting
  • Field Management Services
  • In-Home Usage Testing (I-HUT)

Industries In Which We Have Expertise

  • Automotive
  • Business to Business
  • Consumer Durables
  • Financial & Insurance Services
  • Food & Beverages
  • Government Services
  • Media & Communications
  • Medical & Pharmaceutical
  • Personal & Home Care Products
  • Retail
  • Technology, E-Business & Internet
  • Travel & Tourism