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Company announcement

Focus Crossroads acquires key Zintro assets

A deeper expert network for your hardest B2B questions.

Focus Crossroads has acquired key Zintro assets, including its B2B expert network and Concierge Program, expanding access to 130,000+ verified professionals, including 50,000+ C-suite and senior executives. You now have greater reach into specialized B2B audiences and subject matter experts, backed by the high-touch service you expect from our team.

Integrated into Focus Crossroads recruiting operations, effective immediately
Three business professionals discussing a project together
Network expansion

130K+

verified professionals

50K+

C-suite & senior executives

Now included

Zintro's Concierge Program

What this means for your research

A meaningful expansion—not just a bigger list.

Sourcing qualified B2B participants is often the hardest part of custom research. By combining Zintro's professional network assets with Focus Crossroads' established recruiting operation, we can bring more depth, reach, and precision to the audiences your study depends on.

  • More verified professionals

    Expanded access to business professionals, decision-makers, executives, and subject matter experts across seniority levels and buying roles.

  • Stronger specialized sourcing

    More ways to reach niche, low-incidence, and difficult-to-source professional audiences when standard panels are not enough.

  • Broader industry depth

    Greater reach across technology, information security, healthcare, financial services, supply chain, operations, marketing, and communications.

  • High-touch Concierge recruiting

    A curated program for complex assignments that require extensive expert vetting, validation, and hands-on recruiting support.

  • More flexibility across methods

    Added scale and specialization for quantitative studies, targeted qualitative initiatives, and everything in between.

Two business professionals in a one-on-one consultation

The Concierge advantage

Deep sourcing for audiences that demand more scrutiny.

Specialization, with a human touch

The Concierge Program is built for the difficult brief.

Zintro's highly curated Concierge Program is now part of Focus Crossroads. It strengthens our ability to support complex recruiting assignments where subject matter expertise, exact-fit screening, and careful validation matter most.

  • Custom audience sourcing

    Recruiting shaped around the exact expertise, experience, and role criteria in your brief.

  • Extensive vetting and validation

    A curated approach designed for specialized experts and high-value research initiatives.

  • Hands-on project support

    Experienced recruiting and project management support from feasibility through fieldwork.

Greater depth across the B2B landscape

The right voice, across more roles and research formats.

The expanded network supports both scale and specificity—from broad professional samples to narrowly defined experts with the experience your project requires.

Expanded industry reach

Specialists across the business

  • Technology & IT
  • Information security
  • Healthcare
  • Financial services
  • Operations & supply chain
  • Marketing & communications

Flexible study support

Built around your methodology

  • Expert interviews
  • Online communities
  • Focus groups
  • Quantitative surveys
  • Advisory engagements
  • Customer experience research
Greg Caruncho, Vice President of Focus Crossroads
This acquisition represents an important investment in our ability to connect clients with the expertise and audiences they need to make informed business decisions.
Greg Caruncho Vice President, Focus Crossroads

Press release

For immediate release

Focus Crossroads Acquires Zintro's B2B Expert Network and Concierge Program

Acquisition adds a network of more than 130,000 professionals and 50,000 executives while expanding Focus Crossroads' Concierge expert recruitment capabilities.

EAST RUTHERFORD, NJ, September 9, 2026 – Focus Crossroads today announced the acquisition of key assets from Zintro, including the company's B2B expert network, Concierge Program, and specialized professional audience assets, significantly expanding Focus Crossroads' ability to connect clients with business decision-makers, industry practitioners, subject matter experts, and other professional audiences for qualitative and quantitative research.

The acquisition adds Zintro's expert network of more than 130,000 verified professionals, including more than 50,000 C-suite leaders and senior executives. In addition, Focus Crossroads has acquired Zintro's highly curated Concierge Program, which provides access to extensively vetted subject matter experts recruited for complex, high-value research initiatives. The acquisition also expands Focus Crossroads' reach within specialized professional networks spanning technology, information security, operations, supply chain, healthcare, financial services, marketing, communications, and other business functions.

The enhanced offering strengthens Focus Crossroads' capabilities across B2B market research, expert interviews, online communities, focus groups, surveys, advisory engagements, customer experience research, and other specialized recruiting needs. By combining the assets acquired from Zintro with its existing recruitment infrastructure, Focus Crossroads can support a broader range of projects requiring both scale and specialization.

“This acquisition represents an important investment in our ability to connect clients with the expertise and audiences they need to make informed business decisions,” said Greg Caruncho, Vice President of Focus Crossroads. “By integrating Zintro's Concierge Program and expert recruitment capabilities into our existing operations, we are expanding our ability to support highly specialized B2B, healthcare, and professional audience research while maintaining the high-touch service model our clients value.”

For nearly two decades, Zintro helped organizations connect with business decision-makers, industry practitioners, technology buyers, healthcare professionals, former employees, and subject matter experts across a wide range of industries. The addition of these assets further strengthens Focus Crossroads' position as a trusted recruitment partner for research agencies, consultancies, corporations, and brands seeking high-quality professional audiences.

The acquired expert network and Concierge Program will be integrated into Focus Crossroads' existing recruitment operations, creating expanded sourcing capabilities across industries, job functions, seniority levels, and buying roles. Clients will continue to benefit from customized recruiting, rigorous screening methodologies, project management support, and flexible engagement models designed to meet the needs of today's research environment.

“Organizations increasingly need access to specialized expertise, informed decision-makers, and real-world practitioners to guide critical business decisions,” added Caruncho. “The combination of Focus Crossroads' recruiting expertise and Zintro's expert network assets creates a stronger platform for delivering those insights quickly, efficiently, and at scale.”

The acquisition is effective immediately.

Put the expanded network to work

Bring us the audience that's been hardest to find.

Tell us who you need to reach. Our team will help assess feasibility, shape the recruiting approach, and build the right audience for your study.

Most project inquiries receive a response within one business day.