Case study · 2 min read
Consumer Product Concept Research
Recruiting targeted consumer segments for 12 product concept focus groups in the NYC metro area.
Research knowledge, applied
Recruitment Case Studies and Planning Examples
Focus Crossroads case studies and illustrative planning examples for recruiting specific audiences and designing research.
Case studies & examples
Explore this section
18 resources
Case study · 2 min read
Hospital Executive Research Study
Recruiting 45 C-suite hospital executives across 8 cities for a healthcare technology evaluation.
Case study · 2 min read
National B2B Technology Study
Recruiting 200+ IT decision-makers across 15 markets for a national B2B technology research study.
Planning example · 1 min read
Plan Research With Heavy Equipment Tire Buyers
Define tire-purchasing responsibility, operating conditions, and interview access for research with heavy equipment professionals.
Planning example · 1 min read
Plan CRM Research Across Sales Responsibilities
Build a CRM research sample that distinguishes prospecting, account management, leadership, and daily product use.
Planning example · 1 min read
Plan a Designer Survey With Follow-Up Focus Groups
Connect a survey of design professionals to qualitative follow-up through clear role definitions, recontact permission, and scheduling.
Planning example · 1 min read
Plan Research With Enterprise Networking Buyers
Identify enterprise networking evaluators through actual purchase involvement, company context, and alternatives considered.
Planning example · 1 min read
Plan Research Into a Software Purchase Journey
Use qualified buyer perspectives and structured purchase-journey tasks to investigate where software prospects encounter obstacles.
Planning example · 1 min read
Plan Research With Fleet Fueling Decision Makers
Define fleet types, operating radius, fueling responsibilities, and scope-change rules before recruiting fleet professionals.
Planning example · 1 min read
Plan Marketplace Research With Tradespeople
Recruit tradespeople by business activity, service area, and involvement in choosing marketing and lead-generation channels.
Planning example · 1 min read
Plan Research With Affluent Travel Consumers
Define affluent travel audiences through relevant behavior, recent decisions, and proportionate qualification checks.
Planning example · 1 min read
Plan Recruitment for Rare-Disease Expert Interviews
Define specialist research experience and use targeted professional evidence when planning rare-disease expert recruitment.
Planning example · 1 min read
Plan Mixed-Method Research With Medical Device Buyers
Separate clinical use, procurement, and financial approval when recruiting medical-device buyers for interviews and surveys.
Planning example · 1 min read
Plan Research With Creators and Influencers
Recruit creators by current activity, relevant content, and the research topic while accounting for access and scheduling barriers.
Planning example · 1 min read
Plan Research With Open Banking API Engineers
Find engineers with direct API integration experience and plan safe documentation reviews for financial-technology research.
Planning example · 1 min read
Plan Research With Small Business Insurance Buyers
Define small-business insurance research through recent policy decisions, business sector, geography, and purchasing responsibility.
Planning example · 1 min read
Plan Research With Niche Software Evaluators
Recruit recent software customers, former users, and evaluators while making missing perspectives and confidentiality limits explicit.
Planning example · 1 min read
Plan Research With Corporate Travel Decision Makers
Distinguish corporate travel policy, purchasing, booking, and traveler experience when defining professional research audiences.
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