Our national qualitative database is exceptionally diverse, meticulously maintained and growing daily. Based on the evolving list of consumer types that we are asked to recruit, we target the most appropriate potential participants who are phone-screened by our highly trained recruiting professionals. When required to do so, we also leverage social media, support groups, networking and incentivized referrals in order to attain a particular hard-to-reach consumer target. In order to refresh and expand our consumer database we also collect consumer profiles at events, and use advertising, and a variety of ongoing outreach programs to sign consumers up.
During telephone validation, recruited consumer participants are vetted by our recruiting professionals to ensure that they are well spoken and are open to providing thorough and insightful opinions. Our diverse consumer recruitment staff facilitates communication with any demographic group that your research may require.
We create the correct environment for your trial and our comprehensive respondent database ensures the demographics of your mock jury will closely parallel those of the potential jury pool.